Download PDF Basic Marketing: A Global-Managerial Approach, by William D. Perreault, E. Jerome McCarthy
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Basic Marketing: A Global-Managerial Approach, by William D. Perreault, E. Jerome McCarthy
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Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.
- Sales Rank: #5058604 in Books
- Brand: Brand: Richard D Irwin
- Published on: 1999-09
- Original language: English
- Dimensions: 11.50" h x 8.75" w x 1.50" l,
- Binding: Hardcover
- Used Book in Good Condition
Most helpful customer reviews
5 of 5 people found the following review helpful.
well duh
By Drekhan
You know this book could have been nothing more than a glossary of definitions, a few summarys and outlines of the 4 this or 8 thats and it would have been much more interesting. The material in here is so basic and simple that I do the reading and don't feel that I have actually learned anything that wasn't fairly obvious to begin with. The examples are relevent if you happen to be a really slow learner and need 3 page explainations of 2 sentence definitions.
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